Genius, formerly known as Rap Genius, a platform on which writers and artists can annotate lyrics and “the internet,” which also has an editorial arm, which now describes itself as a media company, is launching a clothing line. It’s called The 1997 Collection, and it’s apparently inspired by pop culture from the year 1997.
In its announcement post, Genius outlines the collection’s references explicitly: Hype Williams’ fisheye lens, Fiona Apple’s ‘97 VMAs speech, Notorious B.I.G., underground NYC nightclub The Tunnel, Titanic, Wu Tang, and the phrase “girl power.”
The collection, full of oversized hoodies ($60), graphic tees ($30), and distressed dad caps ($30), will already look familiar to anyone...
