‘We Are Xbox’: read the memo defining Microsoft’s gaming future
Microsoft's new Xbox CEO Asha Sharma has laid out a new strategy for what she describes as a "return of Xbox." In a joint memo with Xbox Chief Content Officer Matt Booty, Sharma and Booty lay out their vision for the future of Xbox that will be judged on daily active players and the priorities of hardware, content, experience, and services.
"Players are frustrated," admits Sharma and Booty. "New feature drops on console have been less frequent. Our presence on PC isn't strong enough. Pricing is getting harder for people to keep up with. And core experiences like search, discovery, social, and personalization still feel too fragmented. Devel …