Roku hits a major milestone with 100 million users
Roku continues to solidify itself in a very busy streaming landscape. As of April, over 100 million households are streaming with Roku devices, including its streaming sticks and boxes and Roku TVs.
Roku originally spun out of Netflix in 2008, where it was conceived as an in-house streaming device. It's not just Roku that has exploded in popularity since then, as streaming services have come to dominate the entertainment world. Netflix had less than 10 million subscribers in 2008, but now has over 325 million; Hulu, which also launched to the public in 2008, had 64.1 million subscribers in the US by late 2025; and Disney Plus had over 131 …