In a packed theater in Laguna Beach on Thursday morning, Rivian founder and CEO RJ Scaringe opened his presentation to resounding whoops from the audience, well before the company unveiled its three buzzy new vehicles, the Rivian R2, R3, and R3X.
While it’s not uncommon to pack a room with fans for a vehicle launch, it is unusual for the CEO of a car company outside of Elon Musk to get the kind of response that Scaringe did. For a vehicle unveiling to feel upbeat and exciting without feeling cringe is even rarer.
“Every decision we’ve made, the products, the strategy, what we’re building, how we go about building our business, the way we structure our teams, the way we think about our...
