Google’s facing a lawsuit from the US Department of Justice and eight states over its alleged monopoly on the digital advertising market. The agency accuses the company of abusing “monopoly power” at the disadvantage of websites and advertisers who use other advertising tools, according to a lawsuit filed on Tuesday (PDF). A press conference is scheduled for 2PM ET to announce the lawsuit.
“Google’s anticompetitive behavior has raised barriers to entry to artificially high levels, forced key competitors to abandon the market for ad tech tools, dissuaded potential competitors from joining the market, and left Google’s few remaining competitors marginalized and unfairly disadvantaged,” the lawsuit reads.
It goes on to allege that Google’s...
