The Willow 3.0 in-bra breast pump is designed to help nursing parents carry on with their lives while pumping, and its latest new feature adds an extra level of convenience: a companion app for the Apple Watch. The app lets you change modes, control suction, and track your sessions without having to fiddle with the pump itself or pick up your phone. That doesn’t sound particularly earth-shattering, but in case you weren’t aware, I’ll let you in on a little secret: breast pumping is awful, and anything that makes it a little less awful is a godsend.
Throughout much of recent history, using a breast pump meant stopping everything that you’re doing every few hours to sit tethered to a bowling ball-sized contraption plugged into a wall...
