TikTok livestreaming is shaping up to be the short-form video giant’s next push
TikTok’s meteoric rise came through its focus on bite-size videos, delivered with eerie specificity and the ability to scroll endlessly. But now, as competitors get serious about giving TikTok a run for its money, the company appears to be increasingly focused on its livestreaming program — and particularly, how it can be used to sell things.
The question of whether livestream shopping will catch on outside of Asia has lingered for a while. And so far, TikTok’s experiments in other markets have been mixed, according to reports: first, the Financial Times reported that TikTok was axing plans to expand live shopping in Europe and the US after disappointing results in the UK. But earlier this month, another Financial Times report suggested...