T-Mobile has been asked to stop advertising its 5G network as more reliable than the competition by the National Advertising Review Board (NARB), which investigated T-Mobile’s claims made primarily in an ad featuring celebrity scientist Bill Nye after complaints from Verizon earlier this year.
But the NARB also says T-Mobile shouldn’t have to mention the speed of its network when broadly discussing coverage superiority in future ads. T-Mobile has said it will comply with the recommendation. But it cast the recommendations as a partial win in a statement saying it “appreciates that the panel agreed that T-Mobile can continue to advertise its superior 5G coverage without qualification.”
T-Mobile’s compliance is notable because telecom...
