YouTube is paying top creators to promote its new Twitch-style features
YouTube, facing increasing pressure from competing platforms, is trying to help new monetization features get off the ground — and it’s even willing to pay creators to promote them. According to a report from Bloomberg, the Google-owned platform is offering creators up to hundreds of thousands of dollars if they agree to use new donation and paid memberships features introduced earlier this year. The move could keep these influencers from leaving the site for rival streaming sites like Twitch and monetization platforms like Patreon.
Super Chat, introduced back in January, allows viewers to “tip” a YouTube creator during a live stream and, as a result, have their comment stay on-screen, with the length determined by the size of the...