Uber is launching its bike-share company Jump in Europe
In the two months since Uber bought bike-share startup Jump, the company’s bright red bikes have already rolled out across a few US cities — and now they’re coming to Europe.
Onstage at today’s NOAH Conference in Berlin, Uber CEO Dara Khosrowshahi announced that the company would be expanding beyond its traditional taxi rides with plans to roll out electric bike rentals in the German capital by the end of the summer, with more European cities to come.
It’s a move that raises eyebrows for a few reasons. European cities are already flooded with bicycles from electronic bike-sharing services like Obike, Limebike, and Ofo; Berlin alone has over 18,000 shared bikes from eight different companies. They might be a greener alternative to...