HBO is building the town of Sweetwater for an immersive Westworld experience at SXSW
Last year at San Diego Comic-Con, HBO hosted Westworld: The Experience, an immersive activation that let guests visit the offices of Delos, Inc., thanks to some impressive set design and the performances of many committed actors. At this year’s SXSW festival in Austin, Texas, the network is upping that ante by recreating the series’ entire town of Sweetwater. SXSW is known its lavish brand activations, but this seems like a significant step up from past experiences.
Dubbed the “Live Without Limits Weekend,” the experience will run from March 9th through the 11th, serving as part of HBO’s marketing kick-off for Westworld’s second season. Series creators Lisa Joy and Jonathan Nolan are also taking part in a panel with several cast members...