YouTube has just signed an agreement with Universal Music Group and Sony Music over royalties and copyrighted material, Bloomberg reports. The deal reportedly solidifies better royalty rates for music rights holders and agrees to “stronger policing” of user-uploaded content. The third major music label, Warner Music Group, signed a similar deal with YouTube earlier this month.
A YouTube spokesperson confirmed the UMG deal in an email to The Verge. “We're thrilled to strengthen our partnership with Universal Music Group,” YouTube CEO Susan Wojcicki said in a statement. “This agreement means we can drive more value to the industry, break and support more artists, and deliver an incredible music experience to fans around the world.”
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