Air France is launching an airline for millennials, a generation that 'inspired us a lot’
Air France is introducing a new airline for millennials called Joon. Launching in September, Air France said in a statement that Joon will be “aimed at a young working clientele, the millennials (18 to 35 year-olds), whose lifestyles revolve around digital technology." How do they plan to do that? Why, with an “innovative and offbeat” experience, of course.
Although there are scant details about any in-flight services that might cater to a more digitally minded group, Air France has released images of what the crew’s trendy-casual and Instagrammable outfits will look like. The blue-and-white colorway with sneakers, ankle pants, blazers, and buttoned-up polos are reflective of the new airline’s chosen buzzy marketing words, including...