Amy Schumer, Seth Rogen Bud Light Campaign Pulled Early

Bud Light has pulled the plug early on its election-themed ad campaign starring Amy Schumer and Seth Rogen amid declining sales.

The campaign, which debuted during the Super Bowl earlier this year, was planned to run through the election, but the last ad was released back in August.

According to Adweek, the company plans to instead focus on its NFL marketing and the Bud Light X Lady Gaga Dive Bar Tour.

“Despite continued positive signs in brand health evolution, driven by millennials and Hispanics, 3Q was the softest performance of Bud Light for the year from a volume and share perspective,” Lisa Weser, Bud Light senior director of marketing communications, told AdWeek.

“The Bud Light Party campaign helped us improve these brand attributes, but it did not translate to improved volume and share performance,” Weser said.

The company is shifting its focus to sports-themed marketing, including the “This Is Your Can’s Year” campaign, which features cans with custom designs based on NFL team logos.