Courteney Monroe’s not just drumming up TV ratings — she wants to end global warming (but will take the ratings)
National Geographic CEO Courteney Monroe told TheWrap she believes Leonardo DiCaprio‘s “Before the Flood” documentary “has the potential to change the world,” which isn’t surprising, considering her cable channel owns the rights.
“Before the Flood” is a very powerful climate change film starring the Hollywood heavy hitter, who has made global warming education a very personal cause for decades.
DiCaprio, who also produced the film alongside Fisher Stevens, is even the United Nations Messenger of Peace on the subject — though that post has recently been called into question by one Swiss organization over the star’s ties to an ongoing embezzlement investigation.
“When I started to talk about it [with my kids], I thought I was introducing the idea of climate change, of global warming to them — and in fact, I wasn’t at all,” she said.
“Before the Flood” shows dramatic changes occurring around the world due to climate change, and demonstrates actions individuals and society at large can take to prevent what the film argues could be catastrophic disruption of life on our planet.
DiCaprio travels to five continents and the Arctic in the documentary, speaking to scientists, world leaders, activists and local residents to better understand the issue, and search for possible solutions.
Beyond just buying the movie’s rights and voluntarily paying some carbon tax, Nat Geo is putting its money where its mouth — err, your TV speaker — is: for every use of hashtag #BeforeTheFlood and/or phrase “Before the Flood” across Facebook, Twitter, and Instagram from Oct. 17 through Nov. 8, a $1 donation will be triggered from NGC and 21st Century Fox to Pristine Seas and the Wildlife Conservation Society, up to $100,000 ($50,000 to each organization).
