Campbell "fresh" push falters on puny carrots, juice recall
NEW YORK (AP) — Campbell Soup's push to become a bigger player in the fresh foods market has been crimped by puny carrots and possibly spoiled juices.
The unit, which now accounts for 13 percent of the company's total sales, is intended to drive revenue growth by capitalizing on the healthy eating trend.
Like other packaged food giants, Campbell Soup Co. is trying to transform its lineup of offerings as sales of its core products have slumped.
For the company's flagship soup and sauces unit, sales were flat in the quarter ended July 31 as gains in Prego offset declines in V8 juices and soups.
The global biscuits and snacks business saw a 2 percent sales increase when stripping out the impact of currency translations, boosted by in part by gains in Pepperidge Farm Goldfish crackers.