Warriors drop KNBR, head to 95.7 The Game

Golden State announced this morning it was dissolving its long-time partnership with KNBR 680, broadcasting its games instead on 95.7 The Game, a relatively new Bay Area sportstalk radio station on the FM dial.

“We’re excited about our new partnership with 95.7 The Game and the opportunity to provide our fans with increased coverage of the Warriors in a centralized location,” said Warriors President Rick Welts, in a statement.

Additionally, our fans will benefit from increased programming overall throughout the year, including extended pre- and post-game shows, more in-season programming, a dedicated off-season presence and numerous call-in shows featuring front office staff, players and broadcasters.

The surprise move ends a longstanding relationship between KNBR 680 and the Warriors, who partnered with the Bay Area’s top sports talk radio station dating all the way back to the team’s arrival in the Bay Area back in 1962.

[...] it was no secret to listeners that the Warriors suffered secondary status on the high-powered AM radio station, often overlooked in favor of flagship partners like the Giants and the 49ers.

During the regular season, the Warriors also had games pushed off KNBR, sometimes in favor of Giants pregame shows or Spring Training games.

“The Warriors are one of the most popular basketball teams in the world and we are proud to deliver play-by-play broadcasts and 24/7 team coverage to local fans in the Bay Area and to be the official home of Warriors basketball,” said Steve DiNardo, vice president and general manager of the station, in a statement.