A few years ago, Vine videos started eating away at ESPN’s biggest TV franchise. Now ESPN’s newest digital media property wants to use Vine "stars" to fight back.
Kevin Merida, editor-in-chief of the Undefeated, ESPN’s new sports and pop culture site, told International Business Times his site will be experimenting with putting out daily short-form videos of sports highlights infused with input and commentary from popular Vine users.
