Family photos never looked so scary.
Joshua Hoffine / Via joshuahoffine.com
Hoffine began working in photography after college, he told BuzzFeed News, and soon landed a job working at Hallmark in the photography department.
In 2003, he began to work in horror photography, and has focused on that ever since.
"I stage my photo shoots like small movies, with sets, costumes, elaborate props, and special effects makeup," he said. "I stage everything live in front of the camera, and use friends and family as actors and crew, including my daughters."
Joshua Hoffine / Via joshuahoffine.com
Hoffine said his girls played a key role in the development of his concept.
"In many ways, this project was inspired by my children, when I noticed that they were afraid of the same things that I had been frightened of at their age," he said. "I became increasingly interested in the psychology of fear — where does it come from? How does it work?"