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A pioneer of the monthly box subscription service back in 2011, Dollar Shave Club has expanded its brand to cover not only your shaving needs, but also skincare, hair care, and in its newest venture, a line of shower products entitled “Wanderer," cleanliness.
I spoke with Dollar Shave Club’s chief innovation officer Fadi Mourad to discuss the new products. I asked about how the company decided which products to begin marketing beyond the razors that helped build it. He told me “Grooming starts in the shower, not after the shower,” and since Dollar Shave Club aims to alleviate all the grooming ails guys have, shower products were a natural progression in the growth of the business.
The brand has done well since branching out beyond razors; over 40% of DSC's monthly razor subscribers already order products outside the realm of shaving from the company, and Mourad only expects that number to grow with the release of Wanderer. Mourad also mentioned that now that Dollar Shave Club has such a diverse range of products, you don't have to be a monthly member to order from this new line. "Say you're a guy that never shaves but, you want to try out our body wash. You can go to the site, order it, we'll ship it to you. That's it."
"The Wanderer line is named after the peaceful existence many guys experience in the shower," says Mourad, "One of the things we heard from our customers is that his shower is his alone time. It's his 15 minutes where he has no phone, no email, no kids. It's the time where he gets to relax and let his mind wander." Over the past week, I've gotten to try out the products, and after letting my mind wander on the subject a bit, I've collected my thoughts on them below:
Dollar Shave Club has two different scents for its body bars in the Wanderer line; they're meant to address the two times in the day that guys are most likely to shower. The mint and cedarwood Awakening aims to brighten up the start of a day, and the amber and lavender Calming is perfect for after a long shift on the clock. My Awakening bar lived up to its name, as the notes of mint and cedar wood definitely gave me a pleasant jolt in the morning when they hit my nose.
Wanderer Awakening Body Bars with Mint and Cedarwood (2-Pack), $7.50.
Wanderer Calming Body Bars with Amber and Lavender (2-Pack), $7.50.
While I enjoyed the body bars, I am personally a regular user of body wash, so these Wanderer products were the most immediately appealing to me. They carry the same two scents as the body bars, but the fragrance seemed to stay with me a bit longer than while using the body bars, which I saw as a bit of a perk. I found both bottles, Awakening especially, preferable to my usual choices in body wash.
Wanderer Awakening Body Cleanser with Mint and Cedarwood, $9.50.
Wanderer Calming Body Cleanser with Amber and Lavender, $9.50.
The daily face cleanser from Dollar Shave Club was a product I enjoyed as well, although in the interest of full disclosure, I am not a regular user of facial soaps and thus have little to compare the experience to. With that said, my face did feel fresh after using the product, and it was a feeling that lasted well throughout the day. The jury is out on whether that was thanks to the face cleanser or my finally paying attention to the process of washing my face, but I think it was most likely a combination of both factors.
Wanderer Hydrating Daily Face Cleanser with Citrus and Hawaiian Ginger, $5.50.
