Paris lines up sponsors for 2024 Olympics bid
Paris ramped up its bid for the 2024 Olympics on Tuesday, securing about$8.9 million in four sponsorship deals and presenting its Eiffel Tower-shaped logo in a ceremony on the Champs Elysees.
The announcement followed the signing last month of the bid’s first sponsorship deal with France’s national lottery, Francaise des Jeux, which also has promised $2.2 million in funding for the bid.
“We now look forward to working with our partners to spread the special message of Olympism across our city and nation so the public can really take part and engage with our campaign to become the Olympic host city in 2024,” Paris bid chief executive Etienne Thobois said.
The emblem was shown at the same time on the facade of the town hall in Marseille, the Mediterranean port city which would host the sailing competition and soccer matches if Paris gets the Games.
“The logo is a modern interpretation of Paris’ most iconic symbol, the Eiffel Tower, that reflects the city’s rich and beautiful history while also conveying the positive sense of optimism, drive and ambition of this vibrant metropolis,” they said in a statement.