A bad day for baby ads at Super Bowl 50
For years, babies and puppies have been the ironclad lock of Super Bowl advertising.
Add a baby or puppy to your commercial, and you’re guaranteed at least some viewer “best Super Bowl ad” goodwill.
In back-to-back commercial breaks in the first quarter, three controversial baby ads aired, which drew varying levels of ire from social media.
The first was the "NFL is Family" campaign, showing kids in Seahawks gear - and suggesting winning a Super Bowl results in a spike in births.