The Texas senator's strength in the 2016 Republican presidential primary is drawn, at least in part, from the backing of high-profile figures from his party's far-right fringe.
Cruz has also embraced endorsements from an evangelical leader who described Hitler as a hunter of Jews sent by God, and B-list entertainers like Phil Robertson, the anti-gay patriarch of the Louisiana duck hunting family featured on the popular cable show "Duck Dynasty."
Yet Cruz, who infuses his pitch to voters with readings from scripture and exhortations to "awaken the body of Christ," is betting that aligning himself with the stars of his most conservative wing will ultimately deepen his base of support in the primary election and November's general election alike.
Cruz also has the backing of Troy Newman, president of the Kansas-based anti-abortion group Operation Rescue, who serves as a board member of the Center for Medical Progress.
The organization was widely praised by conservatives for producing videos that triggered investigations by Congress and Republican efforts to cut off funding for Planned Parenthood.
Bickle believes acceptance of gay marriage is a sign of the end times and has described Hitler as a hunter of Jews and called Oprah Winfrey's tolerance and popularity a precursor to the apocalypse.
Hundreds of pastors, priests, and rabbis all across America have joined our campaign, and they knew a day would come where those who are hostile to religious faith would try to attack and break our unity.