When it comes to male grooming, times have thankfully shifted. And men are adapting to this wonderful change. More of them are realizing the importance of being presentable and more appealing, something that women knew all along – to always look good and feel better. A man can now spend as much time fussing about his face and prepping his appearance as much as it takes a woman to decide what to wear—without shame, without scorn and without stigma. Photo provided by Watsons/FTBS Men usually only buy grooming and hygiene items they deem necessary, including shampoo, deodorant, shaver, shaving cream, aftershave, cologne and hairstyling products. “The male shopping behavior is such that they don’t go around the store to explore or shop. They directly go to the area where they can get what they want. They want a quick and easy shopping experience,” explains Karen Fabres, Watsons Group marketing manager. [...]
