NOT so long ago business students flocked to Europe. Compared with their American counterparts, European schools were cheaper and their student bodies more diverse, both attractive features—and the salaries of European MBA graduates were often higher, too. Some of these attractions remain undimmed. But they are no longer enough to bring in the punters. Data from The Economist’s latest ranking of full-time MBA programmes (see article) suggest the appeal of an Old World business education has gone into a rapid decline.
The intakes of many of Europe’s flagship full-time MBA programmes have plummeted (see chart). Enrolment on Aston Business School’s MBA, for example, more than halved in the past academic year, falling from 129 students to 59. By far the biggest drop was among Asian students. HEC School of Management in Paris enrolled 181 full-time MBAs in the past academic year compared with 233 the previous one. It is a similar story across Europe. Some smaller schools have been desperately scrabbling around to find the 30 students that some MBA rankings...
