Pressure is mounting for the American rapper Ye to be pulled from his headline role at a London music festival this summer. U.K. Minister Keir Starmer criticized the rapper's scheduled appearance. Pepsi already has withdrawn its lead sponsorship role of the Wireless Festival at Finsbury Park in north London between July 10-12. Other sponsors of the event including Budweiser and PayPal are being urged to follow suit. Pepsi didn't provide an explicit reason Sunday for its decision to pull out of the event. Starmer said that it was “deeply concerning” that the rapper was booked to perform at the long-established festival.
