Imagine having 5 gallons of mayonnaise dumped over your head. That’s exactly what the winning head coach of the annual Duke’s Mayo Bowl receives as a reward for his team winning the game. It's a tradition born in 2021 as Duke’s Mayo looked to carve out its unique niche in the college football bowl world. Each year, the mayo dump almost immediately begins trending on social media. Football fans just can’t seem to look away, no matter how disgusting the idea is to some observers. Minnesota plays Virginia Tech on Friday night in the game at Bank of America Stadium.