Like many other tech companies, LinkedIn is all in on artificial intelligence systems that can create text, images and other media in response to queries. Last month, the professional networking platform rolled out new AI features that can help users search for jobs, tailor their resumes and create personalized cover letters from scratch. A May report by the market research firm Emarketer noted that consumer-facing brands have been showing more interest in LinkedIn thanks to new advertising formats and changes in user behavior on the Microsoft-owned platform. The Associated Press recently spoke with LinkedIn’s chief product officer about generative AI, the job market, brand marketing and TikTok creators.
