By letting Donald Trump be Donald Trump, the Right Side Broadcasting Network has grown from a shoestring operation to a major player in the former president's universe. RSBN beams Trump's rallies and other events live, allowing him to skirt traditional media and inject his vision for America directly into the veins of his diehard supporters. The channel has amassed more than 2 million subscribers on its YouTube channel and on Rumble, an alternative video-sharing platform. RSBN’s positive coverage has made the internet channel a Trump favorite and a destination for his “MAGA” movement, a reference to the ex-president’s “Make America Great Again” slogan.
