I’M A Celeb star Nella Rose has landed a brilliant new gig as the co-host of upcoming Channel 4.0 show Boss Pitches.
The TV personality, 26, will be co-hosting a six-part series with fellow internet personality, GK Barry, 24.
The YouTuber is no stranger to working with Channel 4.0, Channel 4‘s digital platform, as she co-hosts a prank show with Love Island‘s Chloe Burrows, 28 and fellow YouTubers Adeola Patronne, 29, and Mariam Musa, 29, called Tapped Out.
The new series will include celeb guests who will be lending their time, experience and credentials to the budding entrepreneurs who are seeking their assistance in starting up their new businesses.
The series producers have set out to reinvent the wheel of similar and more traditional reality TV business-focused shows, such as BBC hits The Apprentice and Dragons Den.
It will include unconventional pitches from promising newbie business-hopefuls, with business plans ranging from a boyfriend-testing service to kinky tarot card reading.
Each contestant will be competing for a celebrity bosses to invest in their unusual ideas, and will have the pick of the litter with the spectacular array of potential investors.
Celebrity guests include businesswoman and YouTuber Patricia Bright, 37, Konan, 34, from UK rap duo Krept and Konan, and podcasters James Duncan and Fuhad Dawodu of Shxts N Gigs.
The series will also feature I’m A Celeb star and WBC Champion of the World Tony Bellew, 41, who famously taught Nella the art of self-defence as I’m A Celeb contestants in the 23rd series of the hit show.
BBC Studios Entertainment will be producing the new Channel 4.0 commissioned series which will be shown on YouTube.
Hannah Wesson, executive producer at BBC Studios Entertainment, spoke of the decision to recruit Nella and GK Barry as hosts of Boss Pitches.
Hannah told the BBC: “The value of social promotion should not be underestimated, and the contestants really know the worth of what a celebrity push can do for their businesses.”
She continued: “Nella Rose and GK Barry are the perfect duo to ‘boss it’ in the boardroom and we can’t wait for viewers to watch the show.”
The premiere date of the upcoming series is yet to be announced.
NELLA’S I’M A CELEB JOURNEY
The online personality last appeared on our screens back in 2023, of the hit ITV show I’m A Celeb which took place in Australia.
The influencer spent 17 days in New South Wales before being voted out of the show.
Nella was the second person booted from the show, and famously had a huge disagreement with Channel 4’s First Dates Fred Sirieix, 52.
Fred made a remark which seemingly offended Nella about his age, in which he told the social media star: “I am old enough to be your dad.”
Fred quickly apologised and Nella accepted, with a condition. Nella told Fred in the show: “I accept your apology but let’s not be friends.”
After exiting the show, Nella described the argument to This Morning’s Rylan Clark, 35, and Emma Willis, 47 as “a big fat misunderstanding.”
