Reddit has been eager to sell data from user posts.
Stuff posted on Reddit is getting incorporated into ChatGPT, Reddit and OpenAI announced on Thursday. The new partnership grants OpenAI access to Reddit’s Data API, giving the generative AI firm real-time access to Reddit posts.
Reddit content will be incorporated into ChatGPT "and new products," Reddit's blog post said. The social media firm claims the partnership will "enable OpenAI’s AI tools to better understand and showcase Reddit content, especially on recent topics." OpenAI will also start advertising on Reddit.
The deal is similar to one that Reddit struck with Google in February that allows the tech giant to make "new ways to display Reddit content" and provide "more efficient ways to train models," Reddit said at the time. Neither Reddit nor OpenAI disclosed the financial terms of their partnership, but Reddit's partnership with Google was reportedly worth $60 million.
