VANCOUVER—Many people switched out alcohol for psychedelic edibles during the pandemic. But JJ Wilson, the eldest son of multibillionaire Lululemon founder Chip Wilson, went one step further. Not satisfied with simply “feeling amazing” and not being hungover, he decided to become one of the world’s first psychedelics tycoons.
In 2021, JJ Wilson, scion of the yoga apparel empire, co-founded a pharma-grade psychedelics manufacturer which he named Optimi Health. He stumped up start-up costs of more than $2m, a figure matched by his fellow co-founders, with more than $10m coming from financing rounds. The company is today on the brink of receiving a top-tier Health Canada license to purvey naturally-grown psilocybin and lab-made MDMA to legal medical markets around the world.
“I’m on a 30-day mushroom microdose protocol right now,” Wilson told The Daily Beast at a bistro in his home city of Vancouver, Canada. “Recreational therapeutic treatment can help make good people great.” A brave new world is coming, he predicts, in which most people will microdose psychedelics to banish daily scruples, enhance focus and boost well-being. After a half-century war on psychedelic drugs, this seems almost fantastical but in this near future, taking mild, even sub-perceptual, daily doses of psychedelics could be as normal as multivitamins, Wilson expects.
