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Between her podcast It’s Me, Tinx, frequent AMAs (ask me anything) on her Instagram, and her New York Times best-selling book, The Shift: Change Your Perspective, Not Yourself, it’s safe to say Christina Najjar (aka Tinx) has transcended the traditional bounds of your average influencer’s CV. Not only is the 33-year Stanford grad a bona fide entrepreneur, but she’s also become a cultural icon in the short time she’s been in the limelight.
Tinx has been dubbed ‘TikTok’s big sister’ and even called the millennial and gen-z version of Dear Abby thanks to frequent advice-forward content on her social channels and podcast, which, unlike her predecessors, feels personal, genuine, and natural. Whether she’s offering dating advice to followers (which number an impressive 563,000 on Instagram and 1.5 million on TikTok, respectively), explaining the psychology behind her infamous Box Theory, or brainstorming a minimally awkward approach to breaking up with a toxic BFF with a caller on her podcast, Tinx’s unprecedented brand of ‘influencing’ is distinctly authentic.
