CCRA announces major updates to its TRUE accreditation and Membership Services, including new leadership roles and initiatives aimed at supporting independent travel advisors.
The article CCRA enhances membership services and TRUE accreditation in strategic expansion first appeared in TravelDailyNews International.
FORT WORTH, TEXAS – CCRA Travel Commerce Network announced significant updates that continue advancing the company’s growth plan. Building on its momentum over the past two years, CCRA is expanding its Membership Services Division with a new executive appointment and the addition of a new management role; updated TRUE accreditation requirements and streamlined approval process; plus, new TRUE initiatives to benefit advisors.
CCRA appoints Holly Carrig-Matthews to the newly established role of AVP TRUE Excellence, setting the stage for innovation and continued growth. Carrig-Matthews, a dynamic force with over 11 years of dedicated service at CCRA, is well-known in the travel industry as the host of PowerSolutions Events, leader of member-focused webinars, and the face of the CCRA Membership Services Division. With a strong focus on advisor success and strategic member development, Carrig-Matthews will lead the growth of the Membership Services Division, ensuring TRUE advisors have the tools, resources, and support needed to thrive in their independent travel businesses.
“Holly’s exceptional experience and leadership will propel TRUE to new heights,” said Dic Marxen, President and CEO of CCRA. “Her comprehensive understanding of the travel industry and commitment to advisor success has set her apart as a key figure in TRUE’s evolution. Her new role will not only strengthen our position in the industry but also foster innovative opportunities for our advisors.”
“I am thrilled to make a meaningful impact on the growth of TRUE by spearheading fresh campaigns with our Membership Services team,” said Carrig-Matthews. “Building a supportive community is essential for the success of our TRUE members. We strive to provide personalized support, enabling advisors to realize their potential and achieve their goals. Witnessing their journey to success fills me with pride.”
In another strategic appointment, Irene Pasquesi has been appointed to the newly created role of Manager, TRUE Advisor & Supplier Success. With nearly six years of service at CCRA, Pasquesi brings invaluable experience in bridging the advisor and supplier experience within the organization. Having successfully operated her travel agency with her own IATA code and then transitioning to a TRUE code, Pasquesi’s journey offers inspiration and guidance to advisors. Her expertise also extends to working with suppliers, optimizing benefits for both groups.
“Bringing Irene into the Membership Services Division has been one of our most impactful decisions this year,” said Carrig-Matthews. “Her supplier liaison role has enhanced the smooth onboarding process for TRUE advisors and, ultimately, their success. Irene’s dedication and personalized approach are cornerstones of our commitment to supporting our TRUE network.”
The article CCRA enhances membership services and TRUE accreditation in strategic expansion first appeared in TravelDailyNews International.