IF you’ve been falling in love with Tesco’s fashion, you aren’t the only one.
From stunning pyjama sets to summery dresses, you could find just about everything for your wardrobe in store – including a designer dupe worth over £1000.
Supermarkets might not have always be at the top of the style stakes, but now they are even better than the high-street.
Not only can you find everything alongside your weekly shop, brands like Tesco also have great prices and collabs with celebs like Kate Ferdinand too. (What is not to love?)
If you still aren’t sold though, one influencer has found a stunning co-ord in the supermarket’s range – which looks nearly to a designer set worth over £1000.
Better known as @my_style_ideas on TikTok, Amanda has been raving about the F+F co-ords and showed them off in a now viral video.
With its chic abstract print, it’s not hard to see why the content creator was so impressed by the set.
The blouse also had wide bell style-sleeves and the trousers also have a wide-leg making them perfect for the warmer weather.
Made from a super lightweight fabric, the supermarket co-ord is also ideal for packing in your suitcase as you head on holiday.
You can also choose from a black or cream version – or just get both as Amanda did.
There was another reason why the influencer was so obsessed with set, excitedly telling fans that the co-ord was a dupe of a design by high end brand, Totem.
She gushed: “This is my dream. This is Totem vibes…this is such a dupe for Totem and let’s face it, who is going to pay like a £1000 for blouse and trousers.”
While you could spend an eye-watering £1060 on the designer pyjama set, Tesco’s incredibly similar dupe is just £37.50 in stores. (Yes, you read that right)
Currently, you can pick up the blouse for as little as £18 while the trousers are just £19.50.
However, the stunning set isn’t the only co-ord we’ve got our eye on at the supermarket right now.
If you are on the fashion-side of TikTok, you’ve probably seen the supermarket’s cream cornelli Co-ord (available in sizes 6-22) which has gone viral on the app.
With its boxy shape, the co-ord is effortlessly chic and can be styled multiple ways thanks to its monochromatic tone and light fabric.
The set is a great addition holiday wardrobe, whether you add sliders or style it with heels and black clutch.
Even if you aren’t jetting off this year, the floral embroidery will make you feel like you are on vacation – without breaking the bank.
Impressively, you can pick up each the blouse and trousers for just £22.50 each.
Released last week, the cream cornelli co-ord has already gone viral on TikTok and we reckon it won’t stay on shelves for long.
As Tesco doesn’t sell it clothes online currently, you are best to visit your local brand and pick up these stunning co-ords while you still can.
Fashion Editor Clemmie Fieldsend reveals why supermarkets are taking over our wardrobes right now.
When it comes to affordable style supermarkets are trumping high street stores.
No longer the poor relation to the high street, brands like F&F at Tesco, Tu at Sainsbury’s and M&S are filling their shops with designer dupes and fashion forward essentials that are value for money whilst being durable.
Roping in celebrities to front diffusion lines or own-brand campaigns helps up their stock buy giving their customer aspiration clothes that don’t have a designer price tag.
Relatable and girl-next-door faces such as Zara McDermott and Kate Ferdinand have helped F&F secure a loyal customer.
The once iconic great British high street has changed, with stores up and down the country left empty or filled with vape shops, sweet shops or souvenir shops.
With high rents and neighbours that put customers off coming into stores, the high street brands aren’t getting the strong footfall they used to and are missing out on big sales.
And now they are making their way into the supermarket.
Tu teamed up with seven third-party brands such as Simply Be, Sosandar and French Connection fashion destination spaces across stores.
And Marks & Spencer are in on the action, too.
As well as launching Joules, White Stuff and Ghost in 2021 online, since they’ve expanded to bringing in brands such as Adidas and Sweaty Betty.
From convenience, low prices and A-list endorsements supermarkets have romped away to the front of what customers are after.
