Reliance Jio has launched JioCinema Premium, a new subscription service in India, offering ad-free streaming in up to 4K quality for just Rs 29 per month. The move aims to attract a wider audience, challenge competitors like Netflix and Disney Hotstar, and disrupt the subscription video-on-demand market with affordable pricing. JioCinema's strategic pricing reflects its commitment to democratising premium entertainment, leveraging its distribution network, and catering to the rising demand for quality content. JioCinema's expansive content library, featuring titles from top Hollywood studios, positions it as a key player in the rapidly evolving streaming industry in India.
