Consumers are scouring the internet for online deals as they begin to cap off the five-day post-Thanksgiving shopping bonanza with Cyber Monday. Even though e-commerce is now part and parcel of our everyday lives, Cyber Monday – a term coined back in 2005 by the National Retail Federation – continues to be the biggest online shopping day of the year. Adobe Analytics expects consumers to spend between $12.0 billion and $12.4 billion on Monday, making it the biggest online shopping day of all time. For several major retailers, the “Cyber Monday” sale is a days-long event that began over the weekend. Consumer spending for Cyber Week - the five days between Thanksgiving and Monday - provides a strong indication on how much shoppers are willing to spend during the holidays.
