WhatsApp has chosen the Mercedes Formula One team for its first entry into sports sponsorship. The multi-year agreement will give followers of the eight-time world champion exclusive team content and in-race updates through the Meta-owned private messaging service. The deal is the first of its kind for WhatsApp, which connects over two billion people globally. The new WhatsApp Channels broadcast feature will allow Mercedes to share behind-the-scenes experiences and insights, in-race updates and exclusive content that highlights drivers Lewis Hamilton and George Russell.
