For this year’s Muslim holy month of Ramadan, Target rolled out its first dedicated Ramadan and Eid, or feast, collection, including decorations. It’s one of the latest signs of big U.S. retailers catering to American Muslims. Many Muslim Americans welcome the recognition and applaud those retailers that are making it easier for them to bring home the cheer that publicly marks some other faiths’ holidays. Still, the issue of Ramadan decorations has in recent years sparked debates about inclusivity and representation versus supporting small, Muslim-owned businesses and commercialization concerns. Ramadan is a month of fasting, increased worship and charity. It’s also often a time for festive gatherings. Ramadan is followed by the Eid al-Fitr holiday.
