Mercedes-Benz may drop its ‘EQ’ brand for electric cars after just a few years
Well, that was quick.
After just a few years on the market, Mercedes-Benz’s “EQ” brand for electric vehicles — which currently includes the EQS, EQE, and a host of others coming soon — may be on the way out. The news was first reported by Germany’s Handelsblatt daily newspaper and has since been confirmed by Reuters and other outlets.
While it may seem abrupt, this doesn’t mean Mercedes is giving up on electric cars — very much the opposite. The outlets report that since Mercedes’ goal is to go fully electric by 2030 with no new internal combustion engines or platforms released after 2025, the different branding has become unnecessary.
Jan Weber, a...