HBO Max is the next streaming service to get a price increase, its first one since launching in 2020. Starting Thursday, the cost of a new subscription to HBO Max will increase from $14.99 to $15.99 per month. Existing subscribers will pay the new price with their next billing cycle “on or after” February 11th.
“This price increase of one dollar will allow us to continue to invest in providing even more culture-defining programming and improving our customer experience for all users,” HBO Max wrote in a press email.
While Netflix’s creeping price hikes have accumulated over several years, in recent months, many streaming services raised prices as they try to prove to investors that they can build viable businesses.
But with HBO Max’s...
