In a first, Netflix's 'Glass Onion' to play in major chains
NEW YORK (AP) — For the first time, the major U.S. theater chains will play a Netflix release after exhibitors and the streaming service reached a deal for a nationwide sneak-peak run of Rian Johnson's “Glass Onion: A Knives Out Mystery.”
Netflix announced Thursday that AMC, Regal Cinemas and Cinemark will all carry the “Knives Out” sequel for an exclusive one-week run beginning Nov. 23, one month before it begins streaming on Dec. 23.
Up until now, those chains have largely refused to program Netflix releases. But as theatrical windows have shortened from three months to frequently closer to 45 days, and streaming-only releases have sometimes lacked the buzz generated by moviegoing, Netflix and the chains finally found common ground.
The deal stops short of a full theatrical release window for “Glass Onion,” which premiered last month at the Toronto International Film Festival and stars Daniel Craig as detective Benoit Blanc. A wide release typically plays in more than 3,000 theaters in North America, but Johnson's film will play in about 600 domestic theaters in addition to an international rollout.
“Given the excitement surrounding the premiere at the Toronto International Film Festival, we hope fans will enjoy this special theatrical event in celebration of the film’s global debut on Netflix in December," said Scott Stuber, head of global film at Netflix.
For months, negotiations between exhibitors and Netflix had centered around “Glass Onion" because of its box-office pedigree: “Knives Out” was one of the biggest original hits of 2019, grossing more than $311 million worldwide in ticket sales for Lionsgate. After a bidding war, Netflix acquired two sequels for $450 million. Johnson, too, had voiced interest in it playing widely theatrically.
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