If you aren’t telling your story, your story is going to be told for you. I mention this in nearly every speech to highlight the importance of being proactive in crafting and sharing your own identity and narrative for impressionable audiences. Another oft-repeated and true statement is “No story, no sale!”
Unfortunately, according to a revealing new CBS poll, the public isn’t buying what the Democrats are selling. The poll revealed that only 10 percent of Americans say they know the specifics about Biden’s Build Back Better plan—extra points for alliteration!—which Democrats have repeatedly said is the critical centerpiece of his domestic agenda. Awesome. Perhaps there is some lateral thinking and unorthodox strategy at play where Democrats expect voters to “guess” or telepathically know how this bold plan will transform their lives?
It’s easy to blame an obstructionist and extremist GOP, media outlets thirsting for sensationalism and Trump, and an exhausted and fickle majority. However, in order to have any chance of success, the Biden administration and Democrats need to stop behaving like nerdy policy wonks, stop blaming the Squad, and instead learn to create and deliver an accessible message around their otherwise popular policies.
