AT&T, as new owner of DirecTV, offers TV-wireless package
NEW YORK (AP) — AT&T is unveiling a new package that combines traditional TV and wireless services as it seeks to broaden its offerings following its $48.5 billion purchase of satellite TV company DirecTV about a week ago.
The change isn't huge, given that AT&T and DirecTV already had cross-marketing deals as separate companies.
But Monday's announcement is "the first step of what's to come," said Brad Bentley, AT&T's chief marketing officer for entertainment and Internet services.
Bentley said AT&T is planning several products to integrate mobile phone and TV services in ways rivals can't because they don't own both businesses. He wouldn't provide details on those plans.