Facebook again refuses to ban political ads, even false ones

SAN FRANCISCO (AP) — Despite escalating pressure ahead of the 2020 presidential election, Facebook reaffirmed its freewheeling policy on political ads Thursday, saying it won’t ban them, won’t fact-check them and won’t limit how they can be targeted to specific groups of people.

Instead, Facebook said it will offer users slightly more control over how many political ads they see and make its online library of political ads easier to use.

These steps appear unlikely to assuage critics — including politicians, activists, tech competitors and some of the company's own rank-and-file employees — who say that Facebook has too much power and that social media is warping democracy and undermining elections.

And Facebook’s stance stands in contrast to what its rivals are doing. Google has decided to limit targeting of political ads, while Twitter is banning them outright.

Since last fall, Facebook has insisted that it won't fact-check political ads, a move that critics say gives politicians license to lie. CEO Mark Zuckerberg has repeatedly argued that “political speech is important” and that Facebook doesn't want to interfere with it.

Google, the digital ads leader, is limiting political-ad targeting to broad categories such as sex, age and postal code.

Facebook said in a blog post Thursday that it considered limiting custom audience targeting, known as microtargeting, for political ads. But it said it learned about the importance of such practices for “reaching key audiences” after talking with political campaigns from both major parties in the U.S., political groups and nonprofits.

The company said it was guided by the principle that “people should be able to hear from those who wish to lead them, warts and all, and that what they say should be...