Rent Anthropologie, Urban Outfitters clothing for $88 a month

Urban Outfitters began its subscription service, Nuuly, this week, allowing customers to purchase a rotating wardrobe of Anthropologie, Free People, and Urban Outfitters as well as other brands.

Urban Outfitters will be competing with similar services offered by Rent the Runway and Le Tote as demand for the clothing rental market continues to increase, estimated to grow from almost $1.3 billion now to more than $2.5 billion by 2023, according to the market research firm GlobalData.

Nuuly is an $88 monthly subscription service where customers can choose six items from more than 1,000 styles from hundreds of brands in categories such as denim, dresses, outerwear, and vintage. The Nuuly website also includes an option to shop by categories like Professional Development for office-appropriate clothing and Hit Refresh for weekend looks.

Subscribers will receive a package each month of the six items they choose with free two-day shipping. They can wear the clothes as much as they want and then either buy or return the items by the monthly due date. Customers can then repeat the process and wait for six more new pieces of clothes to arrive. Laundry and dry cleaning are included in the subscription.

“There are no late fees, no damage fees, no shipping fees, no fee-fees,” Nuuly’s website says.

Urban Outfitters announced its plans for Nuuly in May along with the company’s first-quarter earnings report. The Philadelphia company said sizes will range from 00 to 26 with petite and plus-size options.

“Nuuly is about discovering something you didn’t know existed, loving something you never expected and surprising yourself in the best possible way,” the website reads. “ It’s about expanding your outfitting options into the thousands — while keeping more of those...