Amazon, which has wrestled with counterfeit products on its site for years, has developed a fleet of tools that allow sellers to remove items from Amazon.com themselves and to prevent fake goods from making it to the site at all.
To speed the removal process, Amazon said that it's now allowing some companies to remove those goods themselves, rather than reporting fake goods that had been removed previously only after an investigation by Amazon.
In addition, the company has created unique serial codes that can be placed on products during the manufacturing process, which can then be monitored by Amazon on its site.
