Cashless Super Bowl coming? Visa says yes
ATLANTA (AP) — So you're headed to the Super Bowl some year in the future, and you're wondering how much cash you'll need for the big game.
No worries: During its sponsorship renewal with the NFL through the 2025 season, Visa envisions the first cashless Super Bowl.
It won't be this year, although 50 percent of concession stands that are available for making purchases for Sunday's title game between the Rams and Patriots will be cashless. But it likely is coming.
"Part of what we talk a lot about with the NFL is getting a path to cashless events, and the epicenter is the Super Bowl," says Chris Curtin, Visa's chief brand and innovation marketing officer.