Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to eschultz@adage.com.
This column emanates from Chicago, or what this week is known as Chiberia. In case you haven't heard, it's bone-chilling cold here, like much of the Midwest, which is caught in the polar vortex that is keeping most of us inside all day long as the temperature remains stuck far below zero (In Chicago, it warmed up to 15 below this afternoon after hitting 20 below or worse overnight.) This has not stopped attention-seeking brands from seizing on the misery on social media. Find out more below, as well as how State Farm is moving into esports and how one piece of Gillette's business could be benefiting from its controversial "We Believe" ad.
