Raise your hand if you had Michael Jordan becoming the face of NASCAR. Not sure about the shelf life of this new role for the basketball god and global brand, but for now, he’s here to preach the stock-car sermon, and if there’s any hesitation among the sport’s marketeers, they should take a deep breath and embrace the opportunity. Tyler Reddick won the Daytona 500 and will get his due. But in the afterglow of the 68th Daytona 500, he’ll have a co-star on the highlight reels. “Well, it’s big for the sport,” said Denny Hamlin, who splits his duties as one of Jordan’s two co-owners and a...
